Photo by Jake Stangel
After a lot of fun in the west coast of America, or as some of us would call it, the new continent, we came back to the mother ship. Where it all started, Europe. Back in 2013, Jeremy Dunn and I started The Athletic Community in Portland Oregon. Never heard of Portland or Oregon? Fair enough. When I first came to Portland in 2011, I googled Portland Maine, whoops, wrong side of the country.
Portland inspired us to take on our own journey. The Athletic Life have become a way of thinking. We create fun clothes, accessories and gear for your sport and everyday life but mostly we try to empower everyone to be a better version of themselves through the sport (or sports) that we all love.
We are looking forward to creating rad content and sharing our adventures in Europe. With a new office up and running in Luxembourg we can ship to you quickly and in a timely manner. It only made sense to us that we could eliminate a trip to the US for some of our product. Plus, the shipping back is so damn expensive. Hopefully that will help everyone involved.
We've got big plans for our European office. New product that you should start to see shortly (like, next week even) some rides and races planned. Did you know that the UCI Cyclocross World Championships is happening right down the street from our office in LUX? Keep an eye out for some good times there as well.
So here you are, welcome to our European Website, we hope you'll join us for the next step in our journey.